People stopped scrolling.
Now they just ask.
ChatGPT, Perplexity, and Google's AI Overviews are answering questions directly, without a click. What decides whether your business gets mentioned isn't your homepage copy. It's a layer of code most sites don't have.
{
"@type": "GeneralContractor",
"name": "Böehm Construction",
"address": "777 Poplar St Unit E, Nanaimo, BC",
"areaServed": ["Nanaimo", "Parksville", "Qualicum Beach"],
"aggregateRating": {
"ratingValue": "4.8",
"reviewCount": "33"
},
"openingHoursSpecification": {
"dayOfWeek": ["Mon","Tue","Wed","Thu","Fri"],
"opens": "08:00",
"closes": "16:30"
}
}
Here is an example of how Böehm Construction shows up in ChatGPT*
*Results may vary by location and by what an AI tool already knows about the area.
SEO got you found. This gets you cited.
Answer engines don't crawl your site the way Google's search index does. They look for structured, machine readable facts they can quote with confidence. Without that layer, an AI has no reliable way to describe your business, so it usually just leaves you out.
We inject the data layer AI is actually looking for.
Squarespace doesn't generate this on its own. We build and install it directly into your site: invisible to visitors, load bearing for anything reading your site by machine.
Hours, per day
So "is it open right now" gets answered correctly, including irregular days off.
Reviews and star ratings
Testimonials structured so they can surface as ratings in search and get cited as social proof by AI tools.
Awards and recognition
Who gave it, and when, so it reads as a verifiable credential rather than a claim.
Multiple locations or service areas
Each city, address, or region listed on its own, so a business serving several areas can be found from any of them.
Common questions
Written as direct question and answer pairs, the exact shape an answer engine is built to lift and quote.
"When we ask new clients how they found us, we hear more and more: 'we asked ChatGPT.' That's new. FuseHub made sure our site explains who we are in a way AI tools can actually understand and recommend. It's invisible to visitors, but it's clearly working, and crucial for our business."
A one-time build, not a subscription you have to think about.
Every quote is scoped to your site. Rough starting points below.
Core business schema plus reviews, hours, and FAQs for a single-location site.
Its own address, phone, and hours, listed so it can be found on its own.
Blog posts, service pages, or anything else worth making machine readable.
Find out what's missing from your site.
A quick look tells us whether your site is currently readable by AI tools, and what a setup would involve.
Email roland@fusehub.ca