RunGo's mission is to provide runners all over the world a tool to find the perfect running routes and to explore new cities like a local.
RunGo is a Canadian company specialized in App development in the Health and Fitness category. As an Sales and Marketing consultant, we were responsible for the planning and implementing of sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. Furthermore, we focus on improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities, and coordinating new product development. By applying the learnings from previous projects, we knew that we'd be able to increase conversion in a meaningful way and build a strong foundation for CRO efforts going forward.
Tractivity is an innovative new health awareness solution that discretely tracks your activity --- the distance you walk or run, the calories you burn, the amount of time that you are active --- all for the purpose of helping you to develop a healthier lifestyle. When we got involved we signed on for a full branding, communications and marketing rollout that saw us create a seamless identity visual, custom packaging, a user friendly website including e-commerce, and a fitting marketing strategy.