FuseHub is a full service agency specializing in branding, graphic design, strategic marketing, copywriting, and web development.
“A confused mind never buys”
Companies often think that dumping information on people hoping something will stick will get their attention. Yeah, that is not going to work. What’s really needed is information which is relevant to and entice visitors to take action. That is not being achieved by just building a beautiful website, something we do really well, but by using a clear and deep understanding of how the human eyes and brain works together in taking action.
Visitors often leave Web pages within 10-20 seconds during which they ‘screen and glean’. Pages with a clear value proposition and the right flow to achieve your goal can hold people's attention for much longer.
If it takes the visitors too long to locate something, they will leave the site and find what they were looking for and were expecting to find, through another avenue. More important: you lost a potential customer or client.
Some free tips:
Start with a clear brand promise
Follow up with your value proposition
Communicate your verticals - build industry specific landing pages
Communicate your credibility - case studies/testimonials
Create Thought Leadership content - blog, video, white papers etc.
Give them options to contact you and/or learn more about you